Kory Rozich

Product Designer

New York-based storyteller, problem solver, and product builder, with 10+ years of experience creating digital solutions for the world's top companies. Currently working at the National Hockey League.

Employers

Currently Innovating at the NHL

I'm in my third season as a Senior Product Designer at the League. Since joining, I've worked on fan-facing Web & Native projects and internal, employee-centric ones. Those projects have spanned from data visualizations, to site migrations, design system maintainence, and reimagined statistics experiences.

I've helped foster a thriving culture within the burgeoning UX Design team, while strengthening partnerships with our Business, Product, and Development teams. I've developed templates for design briefs, advocated for thorough hand-off processes, and even managed to win the naming contest for our new design system.

Favorite Project & Memory by Season

2025-26' Season
•  Led the redesign of the League’s official game reports, standardizing them within the design system across web and print.
•  Seeing the "91" banner being raised into the rafters to live forever among Detroit Red Wings' legends.

2024-25' Season
•  A reimagined, mobile-first statistics experience for fans to follow players' and teams' performance data throughout the season
•  Applying UX best practices and design system expertise to an employee site migration for the entire company, with multiple sub-domains deployed to digitally modernize internal business practices
•  Sebastian Cossa getting his first NHL win as a Detroit Red Wings goalie after a shootout win in Buffalo!

2023-24' Season
•  Flexing my data visualization skills by redesigning our Shift Charts experience on Web to be mobile-responsive and adhere to our new design system, "Breakaway."
•  Number 99, wearing the 'A' on his Winged-Wheel jersey, scoring the game-winning goal on a breakaway, during his first return game to Chicago. The story of hockey is rich with moments like these. #LGRW

10+ Years of Experience Across In-House and Agency

Clients

A Seasoned Skillset Working with the World's Top Companies

My UX career began working agency-side within the Ad Industry after graduating from the top post-grad portfolio progam in the country, the VCU Brandcenter.

My exposure to different users, business goals, products, and platforms, across myriad stakeholder groups and team disciplines, sharpened my ability to handle many design challenges. 

My problem-solution exposure ranges across Sports & Entertainment, Food & Beverage, Ecommerce, Automotive, Lifestyle, Finance, and Real Estate.

Awards

2022

Best Driver of Internal Efficiency

Luxury Presence Hackweek

Won "Best Driver of Internal Efficiency" for our idea called 'Feedback Mode' – a way for customers to add commentary and feedback on their website drafts directly within the live production site-preview; drastically shortening the QA timeline and increasing our customer launch rate.

2019

Best in Show

Capital One Summer Hackathon

Won "Best in Show" for our idea called 'Agency' – a white-label mentorship application focused on connecting users with mentors across industry disciplines for a more holistic and diversified career growth experience.

2019

Gold - Integrated Campaign

The W3 Awards

Our adidas Nite Jogger campaign website won Gold for integration with Facebook and Instagram, using influencers to drive awareness and hype for the launch of the shoe. This lead to an increase in site traffic where users could interact with a mobile-responsive 3D image of the shoe. The first drop of the shoe sold out globally in 48 hours.

2019

Nominee - Websites: Shopping

The Webby Awards

Our adidas Nite Jogger campaign website was nominated for a Webby after post-launch surveys and site analytics showed it out-converted the product page on the adidas site. This contributed to the first drop of the shoe selling out around the world in only two days.

2018

Gold - Digital Media: Websites

FCS Portfolio Awards

The campaign website for Nasdaq's "Rewrite Tomorrow" won Gold at the Financial Communication Society's Portfolio Award Show, a competition that recognizes creative excellence in marketing communications work from financial companies.

Education

VCU Brandcenter

MSB, Experience Design Concentration

Appalachian State University

BS, Creative Advertising Concentration

Certifications

American Heart Association

Heartsaver CPR & AED

University of Virginia, Darden School of Business

Digital Product Management: Modern Fundamentals

I Believe

I Enjoy

I Love

Get In Touch

kory.rozich@gmail.com

Thanks for your time!