01: Challenge

• Create responsive design solutions that are accessible for multiple users: customers, in-branch staff, and call center staff.
• Understand limitations and opportunities of current legacy systems.
• Evaluate competitors to determine best practices and areas of opportunity.

02: Approach

• Conducted in-person interviews to gather data and create insights.
• Analyzed experiences for top competitors and out-of-category influencers.
• Created high-level user flows for multiple projects.
• Iterated multiple rounds of sketches, wireframes, and client presentations.
• Collaborated with development parters.

03: Outcome

• Was exposed to a variety of projects that touched on multiple aspects of the company’s digital infrastructure.
• Produced intuitive and responsive solutions that were accessible to all user types across all platforms.
• Worked successfully alongside international design teams.

• Assisted in conducting content and UX audits for top competitors and out-of-category influencers.
• Took the lead on all UX deliverables (sketches, user flows, wireframes, & func specs).

• Regularly presented all UX documentation to client teams.
• Conducted guerilla user interviews and card sorting by bribing target audiences with free coffee.

• Participated in weekly status calls with client and dev teams to field questions and ensure functionality was being implemented correctly.
• Worked with the London office to concept for a future-focused mobile project.